Les “must” du mois
28 February, 2010
Comme je lis des dizaines d’articles chaque jour, j’ai décidé de vous présenter mes trouvailles de février. Bonne lecture!
Statistiques / Recherches
Study: Males vs. females in social networks
- 84% (16 out of 19 tops social networks) of the sites have more female than male users.
Changing Models: A Global Perspective on Paying for Content Online
The Socialized Shopper: New research shows how social media is changing shopping behavior
- For 35 percent of shoppers, the process includes — or starts with — online search. What’s surprising is that 30 percent read user reviews on retailer websites as a part of the shopping process.
Razorfish: Social Influence Marketing Trends
- Excellente présentation des tendances 2010
Social Networks
Beyond the badge: Big Media brands strike Foursquare Deals
- After Pepsi, Tasti D-Lite and Metro News dipped their toes, a wave of media brands including Bravo TV, HBO, Warner Brothers, Zagat and the History Channel are now testing the waters, experimenting with the platform in new and interesting ways.
In Age of Friending, Consumers Trust Their Friends Less
- Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom.
30 top objections to social media and how to respond
- We have all heard of the objections in using social media. That’s great and all, but how do you respond to these objections.
Social Media Measurement Checklist
- Plus de 30 points à utiliser afin d’analyser la performance de vos actions dans les réseaux sociaux
Engins de recherche
Short Vs. Long Tail: Which Search Queries Perform Best?
- There is enormous value in the long tail of search queries
- Query data has a longer tail than keyword data
- To achieve high ROI, it’s crucial to aggressively mine negative keywords and to effectively target more specific search queries.
Search Engine Ranking Factors – 2009
- Excellente ressource !
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